How to Connect a Form to Zapier or Make (in 2026)

Why Automate Form Submissions?

A contact form that just sends an email is... fine. But it's a dead end. What if every submission also:

• Posted to a Slack channel your team monitors in real time
• Added the lead to HubSpot, Pipedrive, or Airtable automatically
• Triggered a Google Sheets row + a welcome email sequence
• Sent you a text message via Twilio
• Created a Notion database entry with all the fields

This is exactly what form automation tools like Zapier, Make (formerly Integromat), and n8n are built for. And with LaunchQ, connecting them takes about 3 minutes.

What Are Webhooks?

A webhook is an HTTP POST request that one service sends to another service when an event happens. Think of it as "a notification with data attached."

When someone submits your form, LaunchQ receives that submission and immediately fires a webhook to any URL you configure. Zapier, Make, and n8n all provide webhook trigger URLs that you paste into LaunchQ — and they handle the rest.

Here's the flow:

User submits form
      ↓
LaunchQ receives submission + runs spam check
      ↓
LaunchQ fires webhook → POST to your Zapier/Make URL
      ↓
Zapier/Make runs your automation
      ↓
Slack message + CRM entry + email sent

Connecting LaunchQ to Zapier

Zapier connects LaunchQ to 7,000+ apps with zero code. Here's how to set it up:

Step 1: Create a Webhook Trigger in Zapier

In Zapier, click Create Zap. For the trigger, search for Webhooks by Zapier → choose Catch Hook.

Click Continue — Zapier will generate a webhook URL that looks like:

Copyhttps://hooks.zapier.com/hooks/catch/12345678/abcdefg/

Copy this URL. You'll paste it into LaunchQ.

Step 2: Add the Webhook URL to LaunchQ

In your LaunchQ dashboard, open a form → go to Settings → scroll to Webhooks. Add the Zapier URL:

CopyPOST https://hooks.zapier.com/hooks/catch/12345678/abcdefg/

LaunchQ will send this JSON body:
{
  "id": "sub_abc123",
  "form_id": "your-form-id",
  "submitted_at": "2026-02-22T10:30:00Z",
  "spam_score": 0.02,
  "data": {
    "name": "Jane Smith",
    "email": "[email protected]",
    "message": "Hello, I'd like to learn more..."
  }
}

Step 3: Test the Connection

Click Test Webhook in LaunchQ — this sends a sample payload to Zapier. In Zapier, click Test Trigger — you should see the sample data appear. If you do, the connection is live.

Step 4: Build Your Zap

Now add action steps. Examples:

• Slack → Send a message with form fields in the text
• Google Sheets → Append a row with name/email/message
• HubSpot / Salesforce → Create a new contact
• Gmail → Send a personalized follow-up email
• Notion → Create a database entry
• Airtable → Add a record

Map LaunchQ fields like data.email, data.name, data.message to the corresponding fields in your action app.

Step 5: Enable and Test Live

Turn on your Zap and submit a real test form. Within seconds, you should see the automation fire.

Connecting LaunchQ to Make (Integromat)

Make has a better free tier than Zapier (1,000 operations/month free) and more powerful branching logic. Here's the setup:

Step 1: Create a Webhook Module in Make

In Make, create a new scenario. Click + to add a module → search for Webhooks → select Custom webhook.

Click Add → give it a name → click Save. Make will generate a URL:

Copyhttps://hook.eu1.make.com/abc123xyz456

Step 2: Add to LaunchQ

Same as Zapier — paste the Make URL into your LaunchQ form settings under Webhooks.

Step 3: Capture the Data Structure

Submit a test form from LaunchQ. In Make, click Run once → click the Webhook module to see the received payload. Make will automatically detect the JSON structure, making it easy to map fields.

Step 4: Add Action Modules

In Make, you can build complex multi-step scenarios with conditionals. For example:

CopyLaunchQ Webhook
  └─ IF spam_score > 0.7
       └─ Skip (do nothing)
  └─ ELSE
       ├─ Google Sheets: Append row
       ├─ Slack: Send message
       └─ Gmail: Send personalized email

Connecting to n8n (Self-Hosted)

n8n is an open-source workflow automation tool you can self-host. Perfect if you want full control over your data or need to automate hundreds of thousands of operations without paying per task.

Setup

Copy# Install n8n with npm
npm install -g n8n

# Or with Docker
docker run -it --rm \
  --name n8n \
  -p 5678:5678 \
  docker.n8n.io/n8nio/n8n

In n8n, create a workflow with a Webhook trigger node. Set method to POST and copy the generated URL.

Paste the URL into LaunchQ → Settings → Webhooks. Test it the same way as Zapier/Make.

n8n has native nodes for Slack, Notion, Airtable, Google Sheets, HubSpot, PostgreSQL, and hundreds more.

10 Automation Use Cases

Here are the most common automations LaunchQ users set up:

Testing Your Webhook

Before going live, always test. LaunchQ gives you two ways:

Option 1: LaunchQ Dashboard Test Button

In your form's webhook settings, click Test Webhook. This fires a real POST with sample data to your URL. Check Zapier/Make to confirm it was received.

Option 2: Use webhook.site for Debugging

During development, use webhook.site — it gives you a temporary URL that shows you the exact payload LaunchQ is sending. Great for checking field names before you build your Zap.

Copy# Sample LaunchQ webhook payload
{
  "event": "form.submission",
  "id": "sub_4f8a9b2c",
  "form_id": "abc-123",
  "form_name": "Contact Form",
  "submitted_at": "2026-02-22T10:31:00Z",
  "ip": "192.168.1.1",
  "spam_score": 0.04,
  "spam_label": "ham",
  "data": {
    "name": "Jane Smith",
    "email": "[email protected]",
    "company": "Acme Corp",
    "message": "I'd like to discuss a partnership..."
  }
}

Webhook Security Best Practices

Webhooks are HTTP endpoints — anyone who knows the URL could POST to them. Protect your automations:

1. Verify the LaunchQ Signature (Recommended)

LaunchQ signs every webhook payload with your form's webhook secret using HMAC-SHA256. Verify this in your receiving endpoint if you're using n8n or a custom backend:

Copyimport hmac, hashlib

def verify_formbox_webhook(body: bytes, signature: str, secret: str) -> bool:
    expected = hmac.new(secret.encode(), body, hashlib.sha256).hexdigest()
    return hmac.compare_digest(f"sha256={expected}", signature)

2. Use Zapier/Make's Built-in Auth

Zapier and Make webhook URLs are secret by design — they include a random token in the URL. Don't share them publicly or commit them to git.

3. Enable "Verified Only" Mode

In LaunchQ webhook settings, enable Skip spam — this prevents bots from triggering your Zaps and wasting Zapier task credits.

FAQ

Does LaunchQ support multiple webhooks per form?

Yes — you can add multiple webhook URLs to a single form. LaunchQ fires all of them concurrently on each submission. Use this to send to both Zapier and Make, or to multiple Slack channels.

What happens if my webhook endpoint is down?

LaunchQ retries failed webhooks automatically — up to 3 retries with exponential backoff (1 min → 5 min → 30 min). You can view failed webhooks and manually retry them from the dashboard.

Can I use webhooks on the free plan?

Yes — webhooks are available on all LaunchQ plans, including the free tier.

What's the difference between webhooks and email notifications?

Email notifications are sent to you (the form owner) when someone submits. Webhooks are machine-to-machine — they trigger automated workflows in other tools. Use both: email for visibility, webhook for automation.

Can I filter which submissions trigger the webhook?

Two options: (1) Enable "Skip spam" in LaunchQ to only fire on ham submissions. (2) Add a Filter step in Zapier/Make to conditionally continue based on submission fields.